Ford To Stage Nationwide Roadshow Showcasing
Latest Models And Exciting Offers
Kuala Lumpur, 22 February, 2011
Ford today announced the launch of a nationwide road show that will commence tomorrow (23 February) showcasing the latest Ford models with attractive deals and offers for those participating in the campaign activities.
The campaign, which is the broadest nationwide activity ever conducted by Ford in Malaysia will highlight the four key technologies and features which are the hallmark of the new generation of Ford vehicles: quality, smart, safe and green.
Ford vehicles available for the public to experience during the road show include the award winning, all-new Ford Fiesta, Ford Focus TDCi, Ford Mondeo, Ford Escape and Ford Ranger.
Everyone who test drives the new Ford Fiesta at the road show or at any Sime Darby AutoConnexion or Authorised Ford dealer showroom in Malaysia until 31 March will have a chance to win an all-expense paid trip to Hollywood to watch the semi-final of the hit reality TV show, American Idol, Season 10. Runner-up prizes will include a selection of trendy iPads, iPhones and iPods.
“This is the largest road show of its kind that we have conducted in Malaysia,” said David Westerman, Regional Manager, Asia Pacific, Ford Export and Growth Operations. “With the recent introduction of several new passenger car models in the market, Ford is changing and through this major marketing activity we hope that greater numbers of Malaysian consumers will experience the new Ford for themselves.”
Additionally, those making bookings of Ford vehicles at the road show locations will receive attractive shopping gift vouchers, while all visitors participating in fun activities at the road show will have a chance to win exclusive Ford merchandise.
The road show is designed to boost Ford’s Malaysian business, which has already got off to a strong start in 2011 with January registrations of 630 vehicles representing the company’s highest monthly figures since 2002.
Road show dates and venues are as follows:
Ford today announced the launch of a nationwide road show that will commence tomorrow (23 February) showcasing the latest Ford models with attractive deals and offers for those participating in the campaign activities.
The campaign, which is the broadest nationwide activity ever conducted by Ford in Malaysia will highlight the four key technologies and features which are the hallmark of the new generation of Ford vehicles: quality, smart, safe and green.
Ford vehicles available for the public to experience during the road show include the award winning, all-new Ford Fiesta, Ford Focus TDCi, Ford Mondeo, Ford Escape and Ford Ranger.
Everyone who test drives the new Ford Fiesta at the road show or at any Sime Darby AutoConnexion or Authorised Ford dealer showroom in Malaysia until 31 March will have a chance to win an all-expense paid trip to Hollywood to watch the semi-final of the hit reality TV show, American Idol, Season 10. Runner-up prizes will include a selection of trendy iPads, iPhones and iPods.
“This is the largest road show of its kind that we have conducted in Malaysia,” said David Westerman, Regional Manager, Asia Pacific, Ford Export and Growth Operations. “With the recent introduction of several new passenger car models in the market, Ford is changing and through this major marketing activity we hope that greater numbers of Malaysian consumers will experience the new Ford for themselves.”
Additionally, those making bookings of Ford vehicles at the road show locations will receive attractive shopping gift vouchers, while all visitors participating in fun activities at the road show will have a chance to win exclusive Ford merchandise.
The road show is designed to boost Ford’s Malaysian business, which has already got off to a strong start in 2011 with January registrations of 630 vehicles representing the company’s highest monthly figures since 2002.
Road show dates and venues are as follows:
| 23-27 February | MidValley Megamall, Kuala Lumpur |
| 24-27 February | Cheras Leisure Mall, Kuala Lumpur |
| 1-6 March | Jusco Tebrau City, Johore Bahru |
| 2-6 March | The Curve, Petaling Jaya |
| 16-20 March | Sunway Pyramid, Petaling Jaya |
| 17-20 March | The Spring, Kuching, Sarawak |
| 24-27 March | Dataran Pahlawan, Malacca |
| 6-10 April | 1Utama Highstreet, Petaling Jaya |
| 20-24 April | Queensbay Mall, Penang |
| 12-15 May | KB Mall, Kota Bahru |
| 15-19 June | Sunway Pyramid, Petaling Jaya |
| 20-24 July | MidValley Megamall, Kuala Lumpur |
| 24-28 August | MidValley Megamall, Kuala Lumpur |
