Ford wins two Nielsen
Automotive Advertising Awards

Ford was honored with two Nielsen Automotive Advertising Effectiveness Awards today at the opening press breakfast of the 2011 New York International Auto Show. Ford won Best Sales Event Campaign for "Swap Your Ride" and Best Green Ad for Ford Fiesta, more than any other automaker. The Nielsen Automotive Advertising Awards is the only awards program measuring the effectiveness of automobile TV ads, and is based on response data from 2.5 million viewers of national television advertising collected by Nielsen. All national auto ads that began airing in 2010 were eligible. Click here for more on the Nielsen awards.